Photo by Logan Adermatt
Montiel is an athletileisure line of clothing that a woman can wear from sunrise to sunset. Going to yoga, walking the dog, and drinking margaritas should not necessarily require a clothing change especially when you live in California. The rebrand encompasses a new tagline and symbol for the identity, "Active All Day" which lives in a circle and is often anchored by the wordmark "Montiel" that lives as the horizon line. This identity is about being approachable to women but also expressing an understated beauty that the clothing and owner/designer Maggie Montiel possesses.